Solutions Partner

Revolutionize Your Lifecycle Marketing Game

We live and breathe Braze. As an official Braze Alloys Solutions Partner, our team can get you up to speed on how to use this powerhouse marketing tool to start planning, creating, launching, and managing your campaigns for maximum performance. 

Your Friendly Neighborhood Braze Partner

Newcomer? Not your first rodeo? We've got you either way.
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How We Raise the Bar

Strategy & Implementation

Get your campaigns live and out of the gate with an end-to-end approach that covers everything from platform setup to strategy development and execution.

Marketing Operations

We’re no strangers to the platform's intricacies and features, and can provide hands-on keyboard support to help you execute your campaigns.

Bespoke Solutions

No problem is too big, niche, or seemingly impossible for us to handle. We tailor custom solutions that fit your needs and hit that sweet spot where everyone wins.

Platform Migration & Onboarding

We want to ensure that your lifecycle marketing efforts with Braze are built with the proper foundation and long-term scalability in mind. Not sure where to start? That’s where we come in.

We’ll configure and optimize your Braze account during the onboarding process, including the following:

  • Dedicated onboarding guidance
  • IP Warmup execution 
  • Migrate existing marketing and transactional communications
  • Get your team fully Braze operational in minimal time

CRM Strategy & Implementation

We don’t just stop at Braze platform configuration. We also develop a customized strategy that accounts for your specific business goals, target audience and industry.

Here’s how we deep dive into your product & brand and identify key opportunities to take your campaigns and canvases to new heights:

  • Conduct product deep dive and existing campaign audit 
  • Facilitate custom event and attribute orchestration
  • Identify key opportunities to leverage Liquid logic to drive dynamic personalization
  • Craft a robust lifecycle marketing strategy roadmap

Email Development

Once we’ve got the strategy planning down, we begin designing your branded HTML templates to make building and launching campaigns for your new strategy easier and faster. 

During this phase, we will…

  • Absorb and embrace your branding guidelines
  • Work closely with your team until the look and feel is right
  • Create tailored HTML modules that enable you to construct any campaign without the need for engineering resources

Campaign Creation & Execution

We understand the bottle-necks that come with launching campaigns, and want to make sure you walk away with a comprehensive and functional lifecycle marketing program in place.

We cover everything below so we can see your campaigns through to the finish line:

  • Write conversion-driven copy for all communications
  • Build all campaigns and configure logic 
  • Facilitate day-to-day marketing operations
  • Configure campaigns with the proper control holdouts so we can showcase your impact to the business

Marketing Automation

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

 The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. 

We Wear Our Badges Proudly

We went the extra mile to get certified with Braze.

They Loved What We Did With Braze

  • avatar

    “Grafted was critical when we moved our lifecycle marketing programs over to Braze. Not only did they provide strategy guidance and training for our entire team, but they were always there for random questions and troubleshooting along the way.”

    Lindsay Brocco

    Director of Marketing, Surfline
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Let's Find Solutions Together

There is no such thing as a one-size-fits-all approach –– that’s why our team is dedicated to working closely with you to reach your goals. Contact us today to learn more about how we can help you succeed.

About Us

We’re a lifecycle marketing consultancy specializing
in implementing innovative
cross-channel nurture campaigns.

Get in Touch

Book a discovery call to find out how we can support your company’s lifecycle marketing needs and goals.

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