Grafted & Fan Inc.

Launching Robust Marketing Automations in Record Time

Fan inc. is the latest venture from Viva Equity, a firm specializing in creating innovative apps aimed at enhancing customer experiences. This social app is revolutionizing how college athletes leverage their Name, Image, and Likeness (NIL) for financial gain. Designed to connect college athletes directly with their fans, Fan Inc. offers a unique platform where athletes can monetize their personal brand while providing seamless integrated banking services.

Their team experienced a disjointed in-house campaign building process. However, when they attempted to migrate over to Braze as a way to streamline operations, they encountered a new challenge: the task of transitioning to an unfamiliar platform far exceeded their current bandwidth and technical expertise.

We jumped right in and handled the entire Braze onboarding process for them. Understanding their methods, we seamlessly transitioned everything to Braze, and optimized their process along the way. We crafted their entire marketing operations and campaigns from scratch, going as far as setting up channels, and incorporating in-app communications, modals, and content cards.

Automated Campaigns Lead to a 50% Increase in Customer Conversion

With the new journeys that Grafted developed for us, we're able to watch the automation results instead of trying to figure out what we do next. The results show us where we got it wrong or created confusion.

Jim Simpson -

Co-Founder of Viva Equity

300 Million Emails & $10,000 saved every year

We understood the time crunch and pressure of launching a fintech product. We also knew what it took to build marketing automations quickly and how to set it up the right way. According to Jim Simpson, Co-Founder of Viva Equity, 50% more customers successfully navigated the customer acquisition pipeline after implementing our marketing automation journey –an accomplishment that wouldn’t have been attainable through a manual campaign setup.

Check out our projects!

Moving to a new platform like Braze can present technical challenges.

Discover how we streamlined their marketing processes and elevated their operations.

Concerned about their manual campaign setup for the app launch, the Fan Inc. team turned to us.

We created a fully automated journey to boost engagement.

Custom-branded email designs and efficiency can go hand in hand.

Explore how we streamlined marketing production processes and email designs while preserving brand style.

Moving to a new platform like Braze can present technical challenges.

Discover how we streamlined their marketing processes and elevated their operations.
X